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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin O’Sullivan, director of business development, EMEA at Amobee. Supply-path optimization is too often considered shorthand for a wrecking ball mentality that turns off SSPs and publishers in order to consolidate ... Continue reading » The post How To SPO appeared first on AdExchanger .

Apple And Facebook Spar Over Privacy; Facebook Antitrust Case Could Focus On Past Acquisitionsmore_vert
Apple And Facebook Spar Over Privacy; Facebook Antitrust Case Could Focus On Past Acquisitionsclose

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. Facebook Although maybe not as exciting as the upcoming Mike Tyson fight against Roy Jones Jr., Apple and Facebook have been trading blows this week over which one of them exploits their users more. Business Insider reports that Apple landed the first ... Continue reading » The post Apple And Facebook Spar Over Privacy; Facebook Antitrust Case Could Focus On Past Acquisitions appeared first on AdExchanger .

A buyer’s guide to new CTV terminologymore_vert
A buyer’s guide to new CTV terminologyclose

by Austin Scott, Head of EMEA Video Market Development at Xandr There has been a seismic shift in the way audiences consume content. The average U.S. home owns 11 connected devices. More than 40 percent of consumers use connected TV (CTV) devices to stream content daily, and 77 percent of households are considered CTV households. […] The post A buyer’s guide to new CTV terminology appeared first on Digiday .

A buyer’s guide to new CTV terminologymore_vert
A buyer’s guide to new CTV terminologyclose

by Austin Scott, Head of EMEA Video Market Development at Xandr There has been a seismic shift in the way audiences consume content. The average U.S. home owns 11 connected devices. More than 40 percent of consumers use connected TV (CTV) devices to stream content daily, and 77 percent of households are considered CTV households. […] The post A buyer’s guide to new CTV terminology appeared first on Digiday .

‘A digital Madison Square Garden’: How Complex reimagined the sponsorship opportunities for ComplexLandmore_vert
‘A digital Madison Square Garden’: How Complex reimagined the sponsorship opportunities for ComplexLandclose

The online event, which will combine music, conversation, gaming and shopping in an online world, will have 60 sponsors. The post ‘A digital Madison Square Garden’: How Complex reimagined the sponsorship opportunities for ComplexLand appeared first on Digiday .

‘A more hopeful future’: As the coronavirus surges, advertisers aren’t pressing pausemore_vert
‘A more hopeful future’: As the coronavirus surges, advertisers aren’t pressing pauseclose

Spending has remained consistent, according to media buyers, who say that advertisers are more prepared this time around. The post ‘A more hopeful future’: As the coronavirus surges, advertisers aren’t pressing pause appeared first on Digiday .

‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own handsmore_vert
‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own handsclose

As their audiences on the social app have grown, a flurry of publishers have turned to developing branded content campaigns to explore new commercial opportunities. The post ‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands appeared first on Digiday .

How marketers can avoid threats and claim opportunities with distributed teamsmore_vert
How marketers can avoid threats and claim opportunities with distributed teamsclose

By Liron Smadja, director, global expansion marketing at Fiverr The globalized news cycle is both a negative and positive for marketers. Major news events create far more threats and opportunities around content than they once did, and when headline-making events occur, the global media hype cycle influences consumers’ interests — and keyword volumes get pushed and […] The post How marketers can avoid threats and claim opportunities with distributed teams appeared first on Digiday .

How marketers can avoid threats and claim opportunities with distributed teamsmore_vert
How marketers can avoid threats and claim opportunities with distributed teamsclose

By Liron Smadja, director, global expansion marketing at Fiverr The globalized news cycle is both a negative and positive for marketers. Major news events create far more threats and opportunities around content than they once did, and when headline-making events occur, the global media hype cycle influences consumers’ interests — and keyword volumes get pushed and […] The post How marketers can avoid threats and claim opportunities with distributed teams appeared first on Digiday .

'Just chaos': NYC paramedics, doctors, hospital staff overwhelmed by surge of shooting victims in ...more_vert
'Just chaos': NYC paramedics, doctors, hospital staff overwhelmed by surge of shooting victims in ...close

Beverly Brown, trauma program manager at Jamaica Hospital Medical ... Shi-Wen Lee, Vice Chairman of Emergency Medicine at Jamaica Hospital.

‘People have had permission to experiment’: Pandemic expedites rethink on 9-to-5 work structuresmore_vert
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Starting out as a short-term fix to weather the coronavirus storm, employers are seeing work hours outside the traditional 9-to-5 week as a new normal. The post ‘People have had permission to experiment’: Pandemic expedites rethink on 9-to-5 work structures appeared first on Digiday .

‘Prime time starts at 10 a.m.’: How ABC News Live has adapted its programming strategy to a tumultuous –and viewer engaged – 2020more_vert
‘Prime time starts at 10 a.m.’: How ABC News Live has adapted its programming strategy to a tumultuous –and viewer engaged – 2020close

ABC News’ 24/7 streamer had planned to pivot to hourly anchored news shows. But this year’s news cycle has forced it to be more nimble with its programming plans. The post ‘Prime time starts at 10 a.m.’: How ABC News Live has adapted its programming strategy to a tumultuous –and viewer engaged – 2020 appeared first on Digiday .

3D Printed Nasal Swabs as Effective as Flocked Swabs in Diagnosing COVID-19more_vert
3D Printed Nasal Swabs as Effective as Flocked Swabs in Diagnosing COVID-19close

“We collaborated with our colleagues in infectious disease, virology, emergency medicine , and radiology, as well as Todd Goldstein, Ph.D., ...

Nebraska man arrested for allegedly shooting 4 people, killing 2, at a Sonic Drive-In restaurant, police saymore_vert
Nebraska man arrested for allegedly shooting 4 people, killing 2, at a Sonic Drive-In restaurant, police sayclose

Roberto Carlos Silva Jr., 23, was charged with two counts of first-degree murder and one count of first-degree arson, authorities said on Sunday.

Nebraska man arrested for allegedly shooting 4 people, killing 2, at a Sonic Drive-In restaurant, police saymore_vert
Nebraska man arrested for allegedly shooting 4 people, killing 2, at a Sonic Drive-In restaurant, police sayclose

Roberto Carlos Silva Jr., 23, was charged with two counts of first-degree murder and one count of first-degree arson, authorities said on Sunday.

Local testing capacity meeting increased demandmore_vert
Local testing capacity meeting increased demandclose

The health department and Steamboat Emergency Center are now both ... chief innovation officer and professor and chair of emergency medicine at ...

Lack of emergency vet care worries Santa Fe pet ownersmore_vert
Lack of emergency vet care worries Santa Fe pet ownersclose

Pathway also operates Smith Veterinary Hospital, which has tried to fill the gap with urgent care services . Andrea Trujillo, medical director of Smith ...

Researchers Create 3D-Printed Nasal Swab for COVID-19 Testingmore_vert
Researchers Create 3D-Printed Nasal Swab for COVID-19 Testingclose

... of medical 3D printing and quick innovation to provide clinical solutions. ... virology, emergency medicine and radiology as well as Todd Goldstein, ...

Doctor's vision set on creating community clinicmore_vert
Doctor's vision set on creating community clinicclose

After the hospital transitioned to Baptist Health, she began full-time work at Marshall County Hospital in its emergency room and later worked five ...

Data show hospitalized Covid-19 patients are surviving at higher rates, but surge in cases could ...more_vert
Data show hospitalized Covid-19 patients are surviving at higher rates, but surge in cases could ...close

At first, medical teams thought they were dealing solely with a severe ... the chair of emergency medicine at St. Joseph's Health in New Jersey and ...

Parents Complain That Pediatricians, Wary of COVID, Shift Sick Kids to Urgent Caremore_vert
Parents Complain That Pediatricians, Wary of COVID, Shift Sick Kids to Urgent Careclose

Gudgeon considered taking Bryce to an emergency room , but she felt increasingly uncomfortable both with the thought of exposing him to another health ...

Thank You, Duke Healthmore_vert
Thank You, Duke Healthclose

... to take care of our community at a time like this,” said Gia Bonis, above, a clinical nurse in Duke Regional Hospital's Emergency Department .

Washington COVID-19 hospitalizations reach record high levelmore_vert
Washington COVID-19 hospitalizations reach record high levelclose

The cancellations under consideration to make room for coronavirus ... our in-patient urgent and emergency medical beds,” Dr. Elizabeth Wako said.

With Senate on the line, Georgia activists are sliding into voters' DMs before electionmore_vert
With Senate on the line, Georgia activists are sliding into voters' DMs before electionclose

Social media is critical for reaching the 23,000 soon-to-be 18-year-olds who are allowed to vote for the first time Jan. 5 in Georgia Senate runoffs.

The promise and challenge of Roblox’s future in Chinamore_vert
The promise and challenge of Roblox’s future in Chinaclose

In a much-anticipated move, California-based gaming firm Roblox filed to go public last week. One aspect driving the future growth of the children- and community-focused gaming platform is its China entry, which it fleshes out in detail for the first time in its IPO prospectus. Like all gaming companies entering China, Roblox must work with […]

Daniel Cordier, French Resistance Hero, Is Dead at 100more_vert
Daniel Cordier, French Resistance Hero, Is Dead at 100close

Mr. Cordier was assistant to the legendary Jean Moulin, who unified Resistance groups in Nazi-occupied France.

Daniel Cordier, French Resistance Hero, Is Dead at 100more_vert
Daniel Cordier, French Resistance Hero, Is Dead at 100close

Mr. Cordier was assistant to the legendary Jean Moulin, who unified Resistance groups in Nazi-occupied France.

Iowa hospitals overwhelmed, Wisconsin health care system on brink of collapse amid exponential ...more_vert
Iowa hospitals overwhelmed, Wisconsin health care system on brink of collapse amid exponential ...close

Last Monday we had 25 patients waiting in the emergency department . They had been admitted but there was no one to take care of them.” The state ...