During this year’s upfront negotiations, some TV networks discounted their streaming ad rates by 10% to 20% in order to offset linear declines. The post ‘This was the zeitgeist year’: How TV networks sold advertisers on streaming in this year’s upfront appeared first on Digiday .
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by John Clyman, vice president of engineering, marketplace quality and security, at Magnite. It's time to provide sellers with transparency into the buy side of the industry, just as buyers have rightfully demanded transparency from ... Continue reading » The post Sellers.json Was A Boon For Transparency. Now It's Time For Buyers.json. appeared first on AdExchanger .
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Somebody’s Gotta Do It Facebook has a new CMO. Following the departure of Antonio Lucio last month, Facebook is promoting from within. Alex Schultz, one of Facebook’s longest-tenured product and data executives – he’s been with FB since 2007 – is taking over the role, Bloomberg ... Continue reading » The post Facebook Gets New CMO; Vox Media’s Concert Ad Platform Goes Self-Serve appeared first on AdExchanger .
Publishers hoping to grow ad deals with experimental formats say brands have little appetite for anything that doesn't easily fit into existing buying models. The post ‘Not a lot of experimenting going on’: Ad buyers cut back on ad format experimentation appeared first on Digiday .
'The Flintstones,' celebrating its 60th anniversary, was primetime TV's longest-running animated show until 'The Simpsons' eclipsed it decades later.
Pinterest is increasingly an intriguing proposition for traditional reach-based advertisers that are being forced to act like direct-to-consumer brands. The post ‘We want to drive more transactions’: As e-commerce sales accelerate, more media dollars are going to Pinterest appeared first on Digiday .
As concerns about the future of advertising linger, digital publishers’ subscription revenues increased by 19.3% in the first three months of 2020. The post ‘A good job of retaining’: Publishers see subscription resilience as evidence of sticky coronavirus-cohorts grows appeared first on Digiday .
Journalist Chris Wallace, who moderated the final 2016 presidential debate, will assume that duty again in the first Trump-Biden debate on Tuesday.
It was 90 minutes of chaos in a year of upheaval. But did it matter?
In his second time moderating a presidential debate, the Fox News anchor attempted to reset the proceedings midway through.
In his second time as moderator of a presidential debate, the Fox News anchor sought to reset the proceedings midway through.
The first presidential debate included a surprise climate question. It yielded unsurprising, but important, answers.
Our writers are weighing in. So should you.
French fintech startup October has raised some fresh capital to invest in small and medium companies on its lending platform. Overall, the company has gathered $300 million (€258 million) from various partners that will be deployed over the next few years. This is not a traditional startup funding round as today’s new investment is specifically […]
How Round 1 looked to Times Opinion writers.
Biden campaign officials said the Democrat will take part in the second and third planned debates with Trump despite calls from some to drop them.
5: Associations with pediatric respiratory disease emergency department visits in the US State of Georgia. Environment international, 133, 105167.
Inshorts, which operates a popular news aggregator app in India, has raised $35 million in a new financing round led by Lee Fixel’s Addition as the Indian startup looks to scale its adjacent, social network platform. For Fixel, who wrote several high-profile checks to Indian firms while running Tiger Global, InShorts is the first Indian […]
The biggest moment may have been what Trump refused to say.
Generations of women paid tribute to the justice, who was the first woman to lie in state in the U.S. Capitol.
In the latest sign of how COVID-19 has upended the election, Trump and Biden skipped the handshake at the first presidential debate in Cleveland.
"Bully," "crackhead" and "unhinged" were some of the characterizations of Trump's first 2020 presidential debate.
From "Pocahontas" to the "China plague," Trump repeated racist tropes and peddled misinformation in the debate.
"I've got my earpiece and performance enhancers ready," Biden wrote on Twitter with a photo of tangled earbuds and a pint of ice cream.
Barcelona-based Emjoy, an audio app for women that sells a narrative of sexual self-care and empowerment, has picked up $3 million in seed funding led by JME Ventures, with existing investor Nauta Capital participating. The femtech startup believes it has lit on a major opportunity to target women with sex-positive subscription audio content that’s focused […]
Major League Baseball's expanded postseason gets underway Tuesday with four AL contests including Game 1 of the Yankees-Indians series.
... an associate professor of emergency medicine and public health at Brown ... She was one of 60 public health officials and others in the medical ...
Image: Amazon Amazon has launched Explore , a new platform which it promises will let you “explore anything from lessons to landmarks.” It works via a video stream, with tour guides, instructors, and personal shoppers providing one-on-one sessions. Amazon says the video is one-way, meaning only the host is on camera during the virtual experience, but the audio is two-way so you can ask questions and make requests. The Explore page provides an idea of the range of experiences on offer. These include relatively cheap sessions like a $10, 40-minute virtual shopping experience in Ridgeland, USA, to a 45-minute virtual tour of a mansion in Lima, Peru for $70, or a $129 bagel cooking class. In some cases Amazon lists ingredients and supplies to buy before a... Continue reading…